Case studies

5

growth levers and new digital comms

65

markets launched successfully

New packaging visual identity and claims

for the brand's new flagship range

32.8%

record market share in Spain, on a limited marketing budget

Zero advertising spend

for a creative guerrilla marketing campaign

AI-powered influencer marketing

plus product innovation and direct-to-consumer sales

13.5%

planned annual sales growth, up from 10% in the prior three years