Internationalization consultancy
Enter new markets, one confident step at a time
Going international is one of the biggest bets a growing business makes. Many SMEs and startups have a great product, but the challenge is taking it successfully into a new market. With over 20 years of experience taking brands into 65 markets, and deep human understanding, I work alongside you to identify the right markets, position your brand and launch with a clear plan.
If you want some ideas on how to advance your project, let's have a chat.
Internationalization consultancy
Enter new markets, one confident step at a time
Going international is one of the biggest bets a growing business makes. Many SMEs and startups have a great product, but the challenge is taking it successfully into a new market. With over 20 years of experience taking brands into 65 markets, and deep human understanding, I work alongside you to identify the right markets, position your brand and launch with a clear plan.
If you want some ideas on how to advance your project, let's have a chat.
MÁLAGA BASED · WORKING GLOBALLY
My services
Ready to expand? Internationalization consulting for growing your business abroad
Whether accelerated growth is your business priority or you're preparing your next investment round, going international is easier with an expert by your side, helping you with a clear strategy and, if you need it, commercial execution.
International growth strategy
Which markets should you enter first, and how? Data and market analysis to prioritize your expansion with intention.
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Product development & innovation
This work is about making your product relevant for each new market: format, messaging, regulation and price.
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International brand & positioning
Deep insights into local consumers and customers, turned into a brand position that connects in a differentiated way.
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Market access & commercial execution
I help you choose the right channels and partners, build winning relationships with local distributors, and remove the barriers to sales.
Learn moreThe experience I bring to your team
- 65
- markets reached with marketing and product launch campaigns
- 25
- brands managed, from global icons to early-stage startup ventures
- 16
- categories I've worked on
- 15
- innovation projects progressed
Case studies
Who I am
Hi! I'm Ziad Alameddine, a marketing and innovation consultant.
My career started in Dubai and has taken me to live and work in the UK, the US and now Spain, so internationalization became my specialty. During my work at multinational companies like Kraft Foods, GlaxoSmithKline and Haleon, across consumer goods, pharma and digital transformation, I led brand growth and innovation and learned what makes a brand travel well to a new market. Today I bring that know-how to SMEs and startups.
Working with me means having a partner who leads with humanity, brings the rigour of a top consultancy and the creativity of a studio, and rolls up their sleeves when it's time to execute.